Relationships that grow.
People appreciate hearing from you far more than you'd expect, especially when it's been a while.
Every job, deal, and break you've ever gotten came through a person.
Stay consistent, effortlessly
Know who to reach out to every day. Tend tracks your cadence with each person and surfaces who needs attention — keeping your relationships warm.
Remember what matters
Birthdays, what they're working on, their kids' names. The things that make people feel seen — captured in seconds, there when you need them.
Turn conversations into opportunities
A mention of a job opening. An intro someone offered. A deal taking shape. Capture it, link it to the right people, follow through.
See it all at a glance
Your relationships, your momentum, your streak. One calm view that shows you're on track.
“The people who stay connected aren't more social. They're more intentional.”
Why people tend
I had put off texting an old friend for almost a year certain it would be weird after so long. He wrote back in a minute: "I was just thinking about you!" I had it backwards the whole time.
Daniel, Architect
I'm hopeless with the small stuff: birthdays, kids' names, what someone's going through. Now I feel prepared and I can see what a big difference it makes.
Priya, Pediatric Nurse
A contact I'd let go cold had mentioned he was hiring. Tend surfaced him at the right moment. That one follow-up became my biggest project this year.
Marcus, Software Engineer
Small inputs. Massive results.
One message can change everything.